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Offer: Digital Marketing Manager:Job description:Digital Marketing Managerlisting title:Digital Marketing ManagerContract Type:Permanent Recruitment Job location:Christchurch Specialisation: CX, Digital, Sales & Marketing REF:BRLKXW108048 Contact info:Kate Williams Contact Email address:Email address: kate.williams@beyond.co.nz Job Published:6 minutes ago » Digital Marketing Pro » Christchurch located » Great company culture and free car parking We're excited to be assisting a Christchurch located company with the recruitment of a Digital Marketing Manager to support their growing team. You will be responsible for Search, Display, Social and Email marketing. Key responsibilities will include: » Drive customer acquisition through a diverse range of digital channels - maintaining and constantly optimising for maximum impact. » Work in partnership with the Marketing Director to plan digital marketing and ensure paid media strategy is executed to exceed targets. » Manage and develop the email marketing program, data segmentation and performance to ensure optimal performance including open rate, CTR and revenue. » Own the inbound strategy as well as improving current channels to increase the number of inbound qualified leads. » Generate data-driven hypotheses and execute experiments all over the 'acquisition, activation, retention, revenue, referral' funnel - identifying insights and key opportunities for improvement. » Research and advise on external technology-driven marketing initiatives focusing on customer acquisition. » Optimise web analytics and business intelligence tools to better understand customers and exploit those insights in marketing campaigns. » Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance. » Manage budgets and report on digital campaign ROI. » Build robust reporting and attribution capcapability that provides diagnostics and optimisation opportunities. » Implement A/B and multivariate testing to continuously improve ROI and performance. Landing page testing and optimisation. To be prosperous you will need: » Strong practice of running prosperous PPC and paid social campaigns. » Proven digital marketing practice in a B2B environment. » Strong knowledge of keyword research and implementation. » practice with creating and executing email campaigns as well as delivery reports. » practice with website migration and website hosting platforms. Google and Bing Certified (preferred). » Strong project management expertise in a highly dynamic and fast paced environment. » Advanced digital analytics practice (Google Analytics/Google Tag Manager/social media analytics). » Comfortable with manipulating and analysing large data sets. » Strong knowledge of A/B testing. » Exceptional attention to detail. » A numerical, analytical mind and expert knowledge of all performance marketing metrics, KPIs and acronyms, with the capability to make data-located decisions around metrics. » An excellent knowledge of the technical aspects of digital acquisition, including attribution and conversion tracking. » Commercial practice managing advertising budgets. This is a permanent function with an ASAP start. You must be a Citizen or Permanent Resident to apply. For more information Contact Us by Kate Williams, Client Manager at Beyond Recruitment or submit your application through the link below and include your CV and Job Number: 108048 Apply Now Hi I'm Kate, I manage this function. See more of my jobs here.Similar Jobs»Business Development ManagerJob location: Aucklandincome: N/A » South Island Sales ManagerJob location: Christchurchincome: N/A » Business Development ManagerJob location: Taurangaincome: N/A » Business Development ManagerJob location: Aucklandincome: N/A Skills:
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