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Job Offer: Marketing & Audience Development Manager:Job description:Job detailsOrganisation New Zealand Opera Ltd Closes 31 Aug 2021 Posted on 5 Aug 2021 Region Auckland Work type Full time employment Work classification Marketing & Media ShareNew Zealand Opera is on a mission to enrich the cultural life of Aotearoa through an practice of opera that connects, engages and inspires reflection on our human condition. We have a strong new strategic vision for the company, which has created an exciting opportunity for us to recruit a talented person to contribute to the future of opera in Aotearoa.Reporting to the Director of Marketing & Development We are seeking for a Marketing & Audience Development Manager who is responsible for developing and implementing the marketing and audience development strategy, to enable New Zealand Opera to achieve its purpose, vision, values and goals, driving consciousness and increasing audience engagement through our digital platforms. We are seeking for a person who has a passion for the arts, is able to think big picture, as well as manage and prioritise time-bound campaigns. This person is a key part of the NZ Opera team, working across all departments to bring out our stories in the most engaging way possible, utilising existing data to understand current audiences and attract new people to the artform. Key areas of responsibility and tasks include: » Develop and deliver NZ Opera's audience engagement strategies and initiatives located on insight, designed to nurture current audiences and encourage a new and diverse range of people to engage with the work of the Company. » Plan and execute marketing campaigns to maximise audiences and revenue for the Company, including management of our agency partners. » Develop the digital strategy for NZ Opera and supervise the Digital Marketing and Content Co-ordinator to execute engaging digital communications. » Manage and supervise the work of the Digital Marketing and Content Co-ordinator providing support and guidance as required. » Co-ordinate the timely development, production and delivery of all marketing materials for all NZ Opera activities, ensuring collaboration with all departments (Development, Participation, Artistic), to include advertising (print, broadcast, outdoor, online), direct mail, email, promotional materials, venue signage, ticketing partner assets and other collateral including superviseing design. » Co-ordinate media bookings and direct marketing campaigns (print, digital TV and radio) in line with each marketing campaign plan. » Work with the Director of Marketing & Development and the wider Marketing team to set pricing strategies to maximise both earnings and audience numbers from ticket sales. We are seeking for a candidate with practice in the following areas: » significant communications or marketing degree and/or practice and proven success of working as a marketer in the arts or entertainment industries » Sound knowledge of best-practice marketing principles and practice managing effective campaigns including practice with data-driven marketing campaigns. » practice working with Tessitura or other CRM systems. » A good appreciation and knowledge of opera and/or the performing arts and entertainment industry in New Zealand If you are a highly motivated and positive individual who would love to contribute to the future of opera in Aotearoa, while working for New Zealand's national opera company, we would love to hear from you. We provide a supportive and inclusive work environment that respects diversity. We are located in Parnell, Auckland. For a full Job Description use the link on our website https://nzopera.com/job-opportunities/ or email recruitment@nzopera.co.nz How to submit the application: To apply, please email your CV along with a cover letter detailing your suitcapability for the function to Josie Maskell, Executive adjunct atrecruitment@nzopera.co.nz Skills:
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